• THE LEADING MOBILE-FIRST DSP
    FOR BRANDING AND PERFORMANCE

    Savvy marketers use Smadex’s strong mobile-first technology powered by advanced algorithms to drive awareness, consumer engagement and sales.

HEADWAY ACQUIRES SMADEX

We are pleased to announce that Smadex has been acquired by Headway. This acquisition will provide Smadex with investment to continue to innovate and build an even stronger and industry leading DSP.

Smadex will integrate into Headway and continue to provide existing services to customers, while also bringing new mobile programmatic capabilities to Headway’s global clients.

This is a very exciting time for Smadex as we continue on our journey to push the boundaries of innovation in mobile advertising technology.

For more information

Headway press release

Smadex blog

WHAT SMADEX CAN DO FOR YOU

Our state-of-the-art DSP technology provides advertisers with the tools they need to achieve their goals and ROI, with measurable results from web forms, post app install events, store visits and sales.

For branding campaigns, we provide advertisers with tools to reach their target audiences across the highest quality publishers, supported by data, brand safety and viewability across audio, video, banners and rich media.

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HOW WE WORK WITH ADVERTISERS

Media sales

Advertisers can work with us using the traditional IO model to reach audiences across global and local brand safe, high-quality, premium publishers with audio, video, rich media and banners.

Platform sales

ATDs can leverage Smadex’s self-service, feature rich programmatic platform to plan, build, manage and optimize campaigns in real-time.

White label

We offer a complete white label self-service version of the Smadex platform giving advertisers full control over their programmatic trading.

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WHAT MAKES US DIFFERENT

PROGRAMMATIC
TRADING

Programmatic is our DNA and we enable programmatic trading that’s efficient, effective, transparent and automated to achieve your goals.

DATA AND DMP

Leverage behavioural, first and third party data to target and better understand your customers; bring your own data for improved performance.

ALL AD FORMATS

We support all video ad formats, rich media, native and banners.

HIGHEST QUALITY ADVERTISING INVENTORY

Access the highest quality global and local advertising inventory and audiences at massive scale across all ad formats.

GEO-LOCATION

Tap into your audiences by location, points-of-interest or location history. Measure the impact of your location campaigns on store visits with footfall attribution.

AUDIENCE TARGETING

Target your customers using a number of data options; optimize and retarget audiences in real-time.

FULLY TRANSPARENT REAL-TIME REPORTING

Manage, monitor and control your campaign performance in real-time with our industry leading ultra fast bid-stream level custom reporting and analysis tool.

BRAND SAFETY AND VIEWABILITY

We partner with third party brand safe, viewability and ad fraud platforms so that your campaigns appear in safe environments, meet viewability criteria and deliver on brand KPIs.

WHAT MAKES US DIFFERENT FOR PERFORMANCE

FULL TRANSPARENCY

Advertisers can relax knowing that our we provide real-time detailed reporting showing where every ad impression is served.

100% CPA OPTIMIZED

Our algorithms optimize 100% towards achieving the CPA goal for advertisers both for mobile web and in-app.

ROI DELIVERED

Our focus is on optimizing towards post click and install events; that means alignment with advertisers for achieving ROI.

WHAT MAKES US DIFFERENT FOR BRANDING

BRAND SAFETY AND TRANSPARENCY

We work with the leading brand safety companies; support white and black lists and enable easy PMP management; all with full transparency.

MASSIVE SCALE OF HIGHEST QUALITY PUBLISHERS

Our integrations with all the leading exchanges across al ad formats enables us to access largest number of high quality publishers for brands with strict white list requirements.

ALL PROGRAMMATIC TRADING MODELS SUPPORTED

You can trade using CPC, fixed CPM, dynamic CPM, CPCV, viewable CPM and optimization towards a CPA goal.

  • MOBILE VIDEO ADVERTISING IS DRIVING ENGAGEMENT AND SALES

    Video tells a story. It can also educate and inform consumers using audio and motion.

    Our society is increasingly watching more video on mobile and this is driving engagement and sales.

    Full transparency and real-time analytics enable advertisers to monitor performance and make decisions.

    EXPLORE VIDEO ADVERTISING

 ALL AD FORMATS SUPPORTED

BANNERS

RICH MEDIA

NATIVE

VIDEO

SOME OF OUR ADVERTISERS

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WHAT OUR
CUSTOMERS SAY
ABOUT US

GLOBAL MOBILE CARRIER

Global Head of Online Marketing

“We use Smadex to deliver high-quality new users and retarget existing customers to inverse overall average revenue per user (ARPU).”

GLOBAL TAXI APP

Head of User Acquisition

“Smadex managed lots of city geo-targeted campaigns for acquisition of high-quality new users where we had live services across the globe.”

GLOBAL GAMING APP

Mobile Agency

“Smadex is one of only a few mobile DSPs that can deliver good performance for new user acquisition at CPA goal.”

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